As summer 2026 approaches, a major trend is being confirmed in surveys and on booking platforms: French people are turning away from distant destinations and massively favoring mainland France. Persistent inflation, rising kerosene prices, geopolitical instability in the Middle East… there are many reasons. The result: 71% of French people have decided to spend their summer holidays 2026 in France, compared with 23% choosing a European destination and only 9% attempting an adventure in more distant lands.

One thing is certain: far from being a forced retreat, this return to French holidays comes with a genuine desire to (re)discover the richness of the country. Wild coastlines, Auvergne volcanoes, Alpine lakes, characterful islands… France is full of destinations that have nothing to envy from the great foreign classics.

An economic context weighing heavily on decisions

The rise in kerosene prices, passed directly on to airline tickets, is one of the main barriers to long-haul travel this summer. With major airlines such as Air France KLM, fuel surcharges can reach 70 to 100 euros on transatlantic flights, and even 10 euros on short-haul routes. Added to this is general inflation affecting accommodation and restaurants in destinations with high levels of foreign tourist traffic.

Faced with this context, 68% of French people still plan to go away for at least one week this summer, a slight drop of 9 points compared with 2025. The priority is clearly budget control. Traveling by car, train or camper van is once again becoming an appealing — and economical — option.

The most popular French destinations in 2026

Some cities and regions are doing especially well this season. Lyon tops the searches with a spectacular increase of 55%, followed by Toulouse (+45%) and Bordeaux (+20%). These major cities appeal thanks to their cultural and culinary offerings and their accessibility from across France.

As for regions, a few must-see destinations stand out:

• The French Riviera — Nice and Montpellier are recording a 10 to 15% increase in searches. The region is benefiting fully from a booming domestic tourism market.
• Brittany — Its wild beaches, lively campsites and unique maritime landscapes make it a safe bet for families.
• Corsica — The Isle of Beauty remains a popular premium destination, especially for its mix of nature, sea and cultural authenticity.
• Cantal and Auvergne — These volcanic destinations, with their panoramic ridges, caldera lakes and mythical burons, are attracting a fast-growing green and local tourism market.
• Île de Ré — It continues to attract affluent families who enjoy cycling, beaches and flower-filled villages.

For adventurers: nearby European destinations that are booming

Those who still want to leave mainland France are clearly turning to nearby and accessible European destinations. The Greek islands dominate the podium with +60% in searches for Paros (Cyclades) and Kos (Dodecanese). Madeira (Portugal) follows with +50%, while Crete (+20%), Sicily and Mykonos (+15%) complete the picture.

These destinations make it possible to combine a change of scenery, guaranteed sunshine and still-affordable airline tickets on short- or medium-haul routes, despite the rise in kerosene prices.

How can you optimize your holiday budget this summer?

A few practical tips for traveling smart in 2026:

• Shift your dates: leaving in June or September helps avoid the summer crowds, find cheaper accommodation and enjoy pleasant weather in most French regions.
• Choose the train: with petrol and kerosene prices rising, rail is becoming very competitive again for domestic destinations. TGV Max, Ouigo and Intercités deals are worth checking in advance.
• Opt for camping or gîtes: alternative accommodation (campsites, rural gîtes, guest houses) can significantly reduce accommodation costs while offering a more authentic experience.
• Book early: for summer, the best offers often disappear as early as March or April. If you have not booked yet, act quickly before prices soar.
• Compare cancellation insurance: in an unstable context, taking out comprehensive travel insurance remains a wise precaution, especially for trips abroad.

What activities will make summer 2026 a success?

Summer 2026 is shaping up to be the ultimate season for outdoor activities. Mountain hiking, water sports (surfing, paddleboarding, diving), cycling on greenways, open-air festivals… the program is rich. French regions are investing heavily in their activity offerings to welcome a record influx of domestic tourists.

Nature lovers will be particularly spoiled in the Massif Central, the Alps and the Pyrenees, where many trails make it possible to combine scenic discovery and a complete change of scenery without setting foot in an airport.

In summary: a summer 2026 under the banner of "local pride"

The holiday trend for 2026 illustrates a deeper shift in mindset: French people are rediscovering with pride and enthusiasm the richness of their own territory. Far from being a constraint, local tourism is becoming a genuine underlying trend, driven by economic concerns, of course, but also by a growing desire to slow down and reconnect with nature and local cultures.

While the world remains unsettled, France this season offers a simple and precious promise: successful, accessible and memorable holidays, just a few hours from home.